There are many aspects to advertising which most people never take into consideration. The audience may be drawn in by the visuals and catchy tunes but one of the most memorable parts of any ad is the vocals. Doing work on voice over commercials is a great opportunity though it takes patience and persistence to become truly lucrative.
A common misconception is that if a person sounds great when speaking naturally that they will be perfect for this type of work. Along with that appealing sound, one must also have clear speech, diction and a fair degree of acting ability. The job requires taking a script and using a talent for timing and believability to create a sincere sounding narrative.
This vocal talent is very commonly used in projects like documentaries, movies, animations, audio books, multimedia and video games. Radio, television and internet ads are perhaps the more frequently heard pieces in this field. Realistically, they are played so often that a majority of the audience has no idea exactly how much they are exposed to this type of advertisement throughout their day.
Advertising of this sort is basically broken down into three main categories. On the first tier are those ads that reach a very localized audience such as civic events and area car dealerships. The second level consists of those covering a regional zone and the third are the ones, often by well known organizations or brands, that are broadcast nationally.
Granted, most of the national level jobs are given to celebrities simply because their voices are more easily recognizable. However, it is important to remember that the local and regional ads can be just as lucrative if one remains persistent. There are far more spots available than a handful of famous names can fill, so there are ample opportunities available in all three categories.
Very few people in this field are discovered simply because they have amazing speaking abilities. There is a process to building one's talent and becoming as marketable as possible in order to gain a higher level of success. The first step is finding a competent vocal coach who can help improve techniques and give instruction on how to best to control breathing while doing a recording.
The next step is taking what has been learned and using it to have a demo tape professionally produced to serve as an audio audition. Copies should be sent to multiple advertising agencies, talent brokers and production companies within one's target working area. As with most job applications, following up on a mailed resume' with a phone call or two may be necessary.
One way to build a successful career is to be patient, yet persistent. Naturally, the national level jobs are the most desired but it can take time to become seasoned enough to land one of those positions. Taking on a number of local and regional spots to gain experience, hone one's craft and create a work history that shows versatility can be a valuable advantage when deciding to join the more competitive market at the top tier.
A common misconception is that if a person sounds great when speaking naturally that they will be perfect for this type of work. Along with that appealing sound, one must also have clear speech, diction and a fair degree of acting ability. The job requires taking a script and using a talent for timing and believability to create a sincere sounding narrative.
This vocal talent is very commonly used in projects like documentaries, movies, animations, audio books, multimedia and video games. Radio, television and internet ads are perhaps the more frequently heard pieces in this field. Realistically, they are played so often that a majority of the audience has no idea exactly how much they are exposed to this type of advertisement throughout their day.
Advertising of this sort is basically broken down into three main categories. On the first tier are those ads that reach a very localized audience such as civic events and area car dealerships. The second level consists of those covering a regional zone and the third are the ones, often by well known organizations or brands, that are broadcast nationally.
Granted, most of the national level jobs are given to celebrities simply because their voices are more easily recognizable. However, it is important to remember that the local and regional ads can be just as lucrative if one remains persistent. There are far more spots available than a handful of famous names can fill, so there are ample opportunities available in all three categories.
Very few people in this field are discovered simply because they have amazing speaking abilities. There is a process to building one's talent and becoming as marketable as possible in order to gain a higher level of success. The first step is finding a competent vocal coach who can help improve techniques and give instruction on how to best to control breathing while doing a recording.
The next step is taking what has been learned and using it to have a demo tape professionally produced to serve as an audio audition. Copies should be sent to multiple advertising agencies, talent brokers and production companies within one's target working area. As with most job applications, following up on a mailed resume' with a phone call or two may be necessary.
One way to build a successful career is to be patient, yet persistent. Naturally, the national level jobs are the most desired but it can take time to become seasoned enough to land one of those positions. Taking on a number of local and regional spots to gain experience, hone one's craft and create a work history that shows versatility can be a valuable advantage when deciding to join the more competitive market at the top tier.
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