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Thứ Sáu, 4 tháng 9, 2015

Could Fleet Graphics Have Helped Pixels?

By Robin Setser


"Pixels" was an interesting film when I first saw the trailer. I saw many different video game icons, ranging from Donkey Kong to Pac-Man, and I was curious to see just how well the filmmakers would put these licenses to use. However, as time went on, I found myself less and less enthused to see the film in question. Marketing can play a huge role in the success of a movie, though, and I have to wonder if fleet graphics could have changed things.

After all, you have to consider that many other companies have implemented fleet graphics in the past. According to companies such as JMR Graphics, these high-quality vinyl wraps are not only able to hold up over time, but they can possess the sharpest appearances to boot. Without question, these graphics can depict all types of products, movies included. It's for this reason that I have to wonder if "Pixels" could have benefited from these tools.

I am sure that, if designed well, fleet graphics could have helped "Pixels" early on. It's easy to see why this movie generated interest, at the start, since it featured a number of iconic characters and identities from gaming culture. Donkey Kong and the Space Invader aliens are just a few examples, but they can be easily identified by anyone who's even remotely knowledgeable about games. With that said, I have a hard time believing that these graphics could have made a bigger impact for "Pixels."

When "Pixels" came out on July 24th, it was met with all sorts of negative press, much of which centered on the comedy. Films with Adam Sandler have been panned quite a bit as of late, and this was no exception. The comedy in question simply was not present, and the writing suffered because of it. "Pixels" might have been a fun film to watch, due to the characters mentioned earlier, but aesthetic quality does not make for a blockbuster movie.

With this in mind, I have a difficult time believing that marketing could have helped "Pixels" gain a greater degree of acclaim. Nonetheless, I recommend businesses still take up fleet graphics, as long as their products are up to snuff. When these are advertised well, not to mention made with quality intact, it's easy to imagine that sales will be seen. It's just a matter of creating content that people enjoy, before putting it out there for particular demographics to recognize.




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