Photographing apparel is very different to photographing, say, landscapes or other objects. A clothing photographer must have a very specific set of skills, which includes understanding the concept of movement and also structure. It is important to know what the picture is selling or conveying to the viewer.
Someone taking photographs of clothes may very well be working with the designer of said clothing. As such, it's important to liaise with the designer and know exactly what he or she wants when it comes to the final depiction of their work. A designer's brand image or aesthetic may require a specific type of setting.
A photographer should first understand exactly what kind of clothing he or she is going to be photographing. This will then lead to the next steps of how to do it. Active wear will be depicted very differently from red carpet gowns, for example. The model, poses, expressions and setting are just some of the aspects that will change accordingly.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
The advantage of shooting on location is that you can use a setting that helps to enhance what it is you are shooting. This works incredibly well for items of clothing that need the additional boost of environment to sell. This could be something like beachwear, which always looks more enticing when captured in a holiday style setting on a beach or by a pool, encouraging thoughts of lounging and relaxation on vacation. Active wear works best when seen 'in action', so the consumer can envision him or herself in the depicted setting.
Bear in mind, though, that not all clothing needs to be photographed in a way that says what it is for. If you are good at what you do, you can use elements like juxtaposition to make a statement that stands out from the rest. Putting garments in environments that they would not normally appear in can be quite an interesting concept, and would set a designer's work apart from the norm.
Someone photographing clothing may not be doing so in a photo shoot style setting at all. In fact, many photographers of apparel do so directly from the runway, particularly during fashion weeks around the world. They photograph from what is commonly known as the 'pit', often located at the very front of the runway where models stop to pose. A good photographer will take numerous pictures of the same outfit to ensure a wide range of choice and expression, as well as movement, in order to capture the perfect runway moment.
Taking pictures from the runway is a hugely important task. It requires that the individual understand movement, angles and also timing, as the runway is where pieces first begin selling and gaining popularity among consumers and media. This is the photographer's opportunity to make any outfit look like a million dollars with the perfect shot. These are the images that will then be presented to the world following a runway show, so they can make or break sales for a designer.
Someone taking photographs of clothes may very well be working with the designer of said clothing. As such, it's important to liaise with the designer and know exactly what he or she wants when it comes to the final depiction of their work. A designer's brand image or aesthetic may require a specific type of setting.
A photographer should first understand exactly what kind of clothing he or she is going to be photographing. This will then lead to the next steps of how to do it. Active wear will be depicted very differently from red carpet gowns, for example. The model, poses, expressions and setting are just some of the aspects that will change accordingly.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
The advantage of shooting on location is that you can use a setting that helps to enhance what it is you are shooting. This works incredibly well for items of clothing that need the additional boost of environment to sell. This could be something like beachwear, which always looks more enticing when captured in a holiday style setting on a beach or by a pool, encouraging thoughts of lounging and relaxation on vacation. Active wear works best when seen 'in action', so the consumer can envision him or herself in the depicted setting.
Bear in mind, though, that not all clothing needs to be photographed in a way that says what it is for. If you are good at what you do, you can use elements like juxtaposition to make a statement that stands out from the rest. Putting garments in environments that they would not normally appear in can be quite an interesting concept, and would set a designer's work apart from the norm.
Someone photographing clothing may not be doing so in a photo shoot style setting at all. In fact, many photographers of apparel do so directly from the runway, particularly during fashion weeks around the world. They photograph from what is commonly known as the 'pit', often located at the very front of the runway where models stop to pose. A good photographer will take numerous pictures of the same outfit to ensure a wide range of choice and expression, as well as movement, in order to capture the perfect runway moment.
Taking pictures from the runway is a hugely important task. It requires that the individual understand movement, angles and also timing, as the runway is where pieces first begin selling and gaining popularity among consumers and media. This is the photographer's opportunity to make any outfit look like a million dollars with the perfect shot. These are the images that will then be presented to the world following a runway show, so they can make or break sales for a designer.
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