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Thứ Bảy, 9 tháng 3, 2019

Long Island Advertising: Common Questions Regarding Social Influencers

By Paula Hess


Social media is arguably the biggest platform that companies can use to reach out to potential buyers and clients. In fact, this platform has become so big that it has spawned a number of influencers that possess tremendous reach. Anyone that works in Long Island advertising will agree that social media influencers can make all the difference for the businesses that contract them. For those that would like to learn more about these particular individuals, here are the questions that deserve to be asked.

"What makes someone a 'social media influencer?'" It's important to begin this piece with a brief definition. According to fishbat, as well as other marketing companies, a social media influencer is someone who's not only active on social media but is heavily regarded as an authority on the platform as well. This can apply to any specific website, be it Facebook, Twitter, Instagram or what have you. If a user has a tremendous audience and can easily reach new users, they're seen as an influencer.

"Are there social media influencers in popular culture?" Yes, there are many names that are popular on social media that you may know from TV, movies, and the like. Consider Instagram, which is one of the most popular platforms for younger audiences. Selena Gomez is arguably the most popular celebrity on Instagram, with more than 140 million followers to her name. Other names to include this conversation are Ariana Grande, Beyonce and Dwayne Johnson.

"What if I want to become a social media influencer? What should I know?" Before anything else, understand that it will take time to develop a reputation that's becoming of a social media influencer. It may also be a given, but it's important to stay active on social media. By staying engaged with other users by creating conversations, answering questions, and the like, you can build your reputation. Keep these tips in mind if you're serious about becoming an influencer.

Hopefully these questions and answers have provided you with some general insight on social media influencers in general. To say that social networking is part of our day-to-day lives would be an understatement, especially for those that work with digital media. If your goal is to become an influencer on one social platform or another, this information will make it easier to do so. Keep up the hard work and you'll be that much closer to reaching your goal.




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