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Thứ Năm, 28 tháng 11, 2013

Strategies For Promoting Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

The chamber also has various committees which helps it to realize its objectives. The example of the committees includes the following. The first one is the Made in Maui Trade Council. The MIM trade council is the one responsible for the promotion of the manufactured goods in Mau. The council has a logo which they use to brand all the products manufactured by their local manufactures.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

The other committee is the business development and education committee. This is the committee responsible of the promotion through training and education. The committee conduct research and organize seminars where the manufactures are trained and given relevant education. The seminars also train them on the relevant laws and the best marketing strategy to employ. Therefore, training and education also act as a promotion to the Maui made products.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

The other committee worth mentioning is the committee on events and membership. This committee act as the custodian of the register of members. The committee also organizes particular events and conferences for the members only. These are some of the marketing strategy for the Maui made products.




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