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Thứ Tư, 16 tháng 4, 2014

Knowing More About Corporate Art Collections

By Anita Ortega


When a company would purchase a set of expensive artworks or paintings from an art dealer, many people think that this is a waste of time and money. What many actually do not know is that these having these paintings in the office actually does serve a purpose. Corporate art collections actually have the power to give the company a very good image to the public.

One can actually consider these paintings as a company asset because they would actually serve as some sort of marketing tool that does help the image of the corporation. It is for this specific reason that these corporations do not mind shelling out a lot of money on these so called worthless paintings. There are actually a lot of reasons as to why these things are actually very important.

Now as stated above, the main reason would be to have a good image for the people visiting the office. If one owns a corporation, he has to definitely make sure that the corporation exudes classy vibes that would definitely leave an imprint in the minds of the public and visitors in the office. It is for this reason that they buy expensive paintings so that they can project to the public that they are a classy and professional entity that people can trust and respect.

Now this is only one of the positive effects that the paintings would have on visitors. Another positive effect that these paintings would have on the visitors is that they would help the visitors relax while they are either waiting for a meeting or working. Looking at paintings can actually be very relaxing and would therefore help visitors feel at home while they are inside the office.

Not only the visitors will feel more at home with the paintings but even the workers will as well. There have been some actual findings that state that artworks actually have a calming effect on the brain that would bring out positivity in a person. This in turn will help the workers become more productive in the office.

Art in general is proven to stimulate brain activity inside the minds of people. Some of the positive effects that paintings could have on the brain would be reduction of tension, increase in creativity, and higher levels of happiness. This would result in overall productivity in the office and would help boost the morale of workers.

Now not only will the corporation benefit from this act but even the country as well. Now by exposing the people to paintings, the company is actually promoting the culture of the country where the artwork was made. So by simply looking at certain artworks, one may be able to be more exposed to a certain culture.

Of course the corporations are also helping the art community as a whole. In a way, they are promoting art as there are many people who do not appreciate classic art forms enough. So by hanging these artworks in an office, these works will get the exposure that it needs from the public.




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