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Thứ Ba, 19 tháng 4, 2016

Marketing With The 3D Hologram Displays

By Frances Martin


Whenever the majority of the people thinks of the holograms, they immediately think of the episodes of the Star Trek. Here, the crew is constantly interacting with some intelligent beings that are not actually there. In the 80s, the cheese-eating mouse picture or a picture of the spaceship was more famous. In order to see all the details, one had to look at the picture at the right angle with the right amount of light. Today, the 3D hologram displays have moved a step further.

Well, more and more companies are employing perhaps the most cutting-edge and eye-catching technique available on the market today. Holographic displays. With the technology available today, it's possible to put together incredible displays featuring people and product to really engage with the audience at these kinds of events. Holographic projection is by no means the preserve of large companies. Costs have come right down, making it a cost-effective and accessible marketing tool for all sorts of different businesses.

The image is stored inside an emulsion. This emulsion stored image is viewable only when white light falls on it. The image is reconstructed only at the point and time of the interaction of two beams of light, namely object beam, and the reference beam, traveling in opposite directions.

The light that goes through the transparent surface gets reflected by the second surface behind the transparent film surface. The results are spectacular ghost-like images that appear as though they are floating in space. The effect is mind-blowing particularly for those who get to see it for the first time.

In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.

This is a new and mind-blowing technology that companies are now using to display their promotional materials and demonstrate their new products. The new product is displayed in 3D with an amazing impact on the customers. It gives the company an age over the rivals, particularly in an exhibition forum where you get more attention as compared to the companies that adopt the two-dimensional videos and photographs.

The next process is to project the animation through a special transparent wall. The surface can be transparent or plastic. Either way, the surface is treated with specific chemicals that give it special effects. When the light is projected through it, a fraction of the light goes through while the other fraction is reflected. The light that goes through is reflected on the second opaque surface.

Your stand will also attract more onlookers and indeed a crowd attracts even a bigger crowd. Just because of curiosity. With a bigger crowd, you are well positioned to give away the promotional materials. It is simply the benefit of the first time advantage or the first mover advantage, as it is often known in the marketing field.




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