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Thứ Bảy, 16 tháng 4, 2016

Preparing As A Keynote Speaker

By Anthony West


The underlying message of a conference or occasion holds the hearts and spirits of all people gathered together until the next meeting. That message is best crystallized by the keynote speaker. Organizers are therefore purposeful in their search for the person. There are expectations that the organizer and audience have which such a person must meet.

How should speakers prepare in order to meet the expectations of both the crowd and organizers? It all begins with understanding the theme and mission of the occasion. Themes and expectations change from year to year. They are dictated by the client based on issues affecting the organization or group at the moment. Discuss the theme with your client including any abrupt changes that might happen before you make the address.

Every convention invites speakers for different purposes. The intention is to deliver the address in a motivating, entertaining, instructional, etc way. As a contracted speaker, discuss with clarity the capacity and mode of delivery expected of you. In most cases, your character will define the expected mode of delivery. Perfect this mode to avoid fatally missing the point and falling below expectations.

The timing for main address depends on the organizers and structure of the conference. This creates a possibility of addressing the gathering at the beginning, in the middle or even at the end. Appearing at the opening is a signal that your role is to set the agenda. Addressing the gathering in the middle is meant to refocus the discussion and fuel it towards a set climax. Should your speech come towards the end, it is designed to cement what has been said and send off the crowd with a resonating idea in anticipation of the next conference.

It is of paramount importance that all guest speakers connect with their audience. This is achieved when you understand the purpose of that gathering. Be aware of the unique challenges facing them on daily basis and point at possible solutions. Your mood should resonate with that of your audience to keep them glued to the message. Find punch lines as well as points of release and tension that will map your speech.

A customized speech will enable you deliver the best address. Mention issues that your listeners can identify with. This can only be achieved by researching on the specifics on the organization. Know the people, their latest triumph. Learn names, products, press mentions, new releases, etc. Find a way of talking about the daily lives of the lowest person in that conference as well as the highest ranking.

Organizers saw something in you that led to your appointment as the guest speaker. This uniqueness must be brought out in your speech. The uniqueness fits the theme, the audience, the year, month, date and time of day in such a way that no one else can. Maintain your element and raise your listeners to a level that will forever be remembered.

Timing and pacing of any presentation play a crucial role in its effectiveness. Prepare a speech that is between 30 and 45 minutes. Remain in your character and carry the audience with you. Everything begins and ends with the mission and vision of the organization and how they can be realized.




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